ITV 7 Campaign
For the second year running, Checkd Media, produced engaging videos for an ITV7 campaign focused around the 2023 Cheltenham Festival. The campaign content was produced by Checkd Media and also hosted on flagship horse racing brand; The Winners Enclosure.
Key Campaign Stats:
57,390 branded video views
1.7% engagement rate
Using TWE representative James Mackie alongside high-profile influencer and racing personality Frankie Foster to produce daily videos of the pair debating their ITV7 picks and rationale, which were produced and branded up, before being released across social media.
ITV7 ambassadors Ed Chamberlin and Oli Bell featured in content that was pushed out on social media channels and via The Winners Enclosure's YouTube channel. Daily videos with high-profile influencer and racing personality Frankie Foster were created to chat through ITV7 picks and rationale, which were also delivered across social media platforms.
Will Tyrrell, Director of UK Media at Checkd Group,
“The Cheltenham Festival is increasingly appealing to a broader audience and it is a key focus of ours to produce content and solutions that speak to a broad user base, including the more casual racing fans."