No Tippy Tappy Football
Overview
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When BOYLE Sports wanted to further engage UK football fans, we partnered with them through our established weekly show, No Tippy Tappy Football. Together, we created regular content that blends exclusive football insight, humour, and authentic conversation.
The podcast-style video series is fronted by Natalie Pike and features former West Ham, Bolton, Blackburn, Sunderland and England manager Sam Allardyce, alongside a rotating lineup of well-known football personalities and pundits — including names such as Sean Dyche, Ben Foster, and Emile Heskey.
Each episode gives fans behind-the-scenes stories from the game’s biggest characters while naturally integrating BOYLE Sports’ key propositions, offers, and sponsorship messaging throughout.
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Results
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Significantly increased brand visibility and positive fan sentiment around BOYLE Sports’ partnership within the football-social space.
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Delivered consistently high engagement rates across digital platforms, driven by the genuine chemistry between guests and hosts.
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Strengthened the association between BOYLE Sports and trusted football voices, gaining traction across national and regional sports media.
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Summary
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By pairing big-name football personalities with a relaxed, entertaining, and authentic conversation format, No Tippy Tappy Football provides a sponsorship activation that feels natural, credible, and genuinely engaging — celebrating the sport while keeping BOYLE Sports at the heart of the action.
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